Is there anybody who still hasn’t seen ‘Gangnam Style’ video?
It’s a hilarious music video you can easily find on youtube.com. Apparently over 140 million people have viewed this one and I must admit that 10 of them is mine. lol
‘Gangnam’ literally means ‘South (nam) of River (gang) and ‘Gang’ pronounces as ‘gahng’ as in ‘garden (but without the prolonged ‘r’ sound)’ not ‘gang’ as in gangster. This is located in the south part of Han river (Han-Gang), which runs across Seoul, and represents the richest town of Seoul. People who live in Gangnam are considered a bit self-important and haughty and they tend to stay in their own ‘league’. Unless you’re born there and have inherited the family wealth, buying a property in Gangnam area from scratch is almost impossible. Moving (=breaking) into Gangnam area equtes to ‘you made it!’. Parents want to move there because kids have the highest record of going to top universities, which inevitably links to their future career choices, and young couples want to live there because it will make others go green.
There are many derivative words from Gangnam, which mostly imply a slight negative (plus jealous) tone. For example, Gangnam umma (gangnam mum) is a mum who dedicates her life to find out and collect privileged study-related information for their kids. Gangnam umma forms a group of fellow selected mums to exchange information and recruits a private tutor , or goes to see (or bribe?) her kid’s teacher at school. They spend loads of £££ to increase a chance of sending their kids to the best unis. In Gangnam area, it is said that whether a kid goes to a good university or not is totally dependent upon his mum’s info-money-power.
People also say ‘She’s Gangnam choolsin (born & bred hardcore Gangnam girl).’ and it implies ‘money, typical character, outstanding appearances thanks to plastic surgery and maybe a different level. Gangnam doesn’t necessarily represent high integrity or class but mostly money and money-driven stuff. Of course there is always an exception to the rule and I’m pretty sure that there are plenty of Gangnam-ians who are just as humble as the rest of us! 🙂
Anyway this song makes a light-hearted joke about Gangnam style. As the singer Psy said in one of his interviews, ‘I don’t look like Gangnam style’, I don’t dress like Gangnam style but I keep on saying I’m Gangnam style in the music video – that’s the whole point!’. You can see different sites of Gangnam in the video. The music is catchy and the signature ‘invisible horseriding’ dance is easy to follow. It’s simply a genius!
I found this article on ABC.es and it’s great to see Psy is beginning to make it here in Europe. I hope to hear his song Gangnam style on Radio Gibraltar (Gibraltar) or Cadena Dial (Spain) very soon!